Polaris Experience, LLC v. Washington et al, Civil Action No. 1:23-cv-00750-ELR (N.D. Ga., Feb. 17, 2023)

A complaint filed in the Northern District leverages trademark law to hold a formerly authorized outfitter of Polaris Slingshot three-wheeled motorcycles accountable. The Plaintiff, Polaris Experience, contracts with outfitters to lease the vehicles for rent for local road adventures. The Complaint alleges that the Defendant, several entities operating under the management of a single individual, violated the agreement when he held on to 67 Slingshots, negligently allowing multiple vehicles to be stolen, after termination.

Notably, the Plaintiff alleges the Defendant and his companies violate Polaris trademarks on the rental website and social media sites. In addition, the Complaint alleges the Defendants hold themselves out to the public as authorized outfitters by using the marks, misrepresenting their affiliation with Polaris, and sowing confusion among consumers.

The case has been assigned to Judge Eleanor Louise Ross.