On April 1, 2014, Select Management Resources, LLC of Alpharetta, Georgia (“Select”) filed a complaint against Title Credit Acceptance, LLC of Duluth, Georgia (“Title”) alleging state and federal trademark and trade dress infringement and dilution, wrongful business practices, unfair competition, and false advertising.


The complaint alleges Title intentionally acquired the right to incorporate the keywords “Loan Max” and “LoanMax” into the language of their link. Thus, the first result of any internet user’s Google search using the words “Loan Max” or “LoanMax” would allegedly be Title’s sponsored link. According to the complaint, Title’s sponsored link reads “LoanMax – Turn your Title into Fast Cash – titlecredit.com.” (Emphasis in original).
Select seeks preliminary and permanent injunctive relief, profits derived from unlawful conduct, actual damages, trebling of actual damages, exemplary and punitive damages, fees, and costs.
The case is Select Management Resources, LLC v. Title Credit Acceptance, LLC, Case No. 1:14-cv-00963-MHS in the United States District Court for the Northern District of Georgia, Atlanta Division, and is assigned to Judge Marvin H. Shoob.
Categories: Before 2017