Herc vs. TERC: Rhyming Names, Similar Color Schemes Lead to Trademark Infringement Lawsuit
Herc Rentals, Inc. et al v. The Equipment Rental Company LLC, Civil Action No. 1:22-cv-04368-WMR (N.D. Ga., Nov. 1, 2022) Herc is a long-established equipment rental company with more than 300 locations in the U.S. and Canada, including 16 in Georgia. In 2019, The Equipment Rental Company launched […]